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Website tips at Online Retailer conference

Some 47 per cent of consumers expect a web page to load in two seconds or less and they expect to be able to access content on their mobile devices. SLI Systems’ Jason Miller used websites from global beauty and fashion retailers to demonstrate when sites worked well and when they offered a poor user experience.“If you have to explain it [how to use the website], you’ve al...

Quiksilver’s social strategy leads to 3.5 million FaceBook fans

When surfer Kelly Slater left the Quiksilver team on April Fool’s Day this year, the company decided against posting that information on social media. “We didn’t put anything up because we thought people wouldn’t know if it was a joke since it was April 1, April Fool’s Day,” said Quiksilver USA global social media manager Aaron Cardwell.“For things like that, we let the co...

Service to build customer base at The Iconic

New ways to attract customers online have become necessary because the current methods are unsustainable, according to The Iconic co-founder and managing director Adam Jacobs. “You can’t keep paying for customers to come to your website; we need a new way to attract a sustainable customer base,” he said.“We need to grow organically and for customers to be loyal to your br...

Fashion focus at Online Retailer Conference

A fashion industry consultant will speak about expanding internationally by thinking beyond channels at the Online Retailer Conference & eCommerce Expo in Sydney this week. Catherine Taouk will discuss how digital is not just about online and offline suggesting that a ‘new world’ retailer should address all customer touch points while presenting brand consistency across ch...

Australian Fashion Labels building export to China

Australian Fashion Labels plans to expand its presence in China by participating in The Hub trade show in Hong Kong next month. Managing director Dean Flintoft said he hoped to secure a distributor to market the firm’s five labels in the region.“We already sell into China, Hong Kong, Singapore and Taiwan and we want to find a distributor at The Hub and get customers on boa...

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PC Corporate - Technology Turnaround

PC Corporate is producing garments in Australia for prestige clients such as the Hilton and Sheraton hotel chains and Crown Casino using the latest technology available. Download the full PDF article as it appeared in ATF Magazine below....

View this article in detail...

Rose in bloom - Empire Rose

Western Australian label Empire Rose acted swiftly when the retail climate shifted during the global financial crisis. After building strong
foundations, the brand is now developing plans to expand into global markets as part of the TFIA Fashion Export Cluster. Download the full PDF article as it appeared in ATF Magazine below....

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Window Furnishings Australia Magazine
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Australasian Textiles & Fashion Magazine Incl Index
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Window Furnishings Australia magazine is the leading business-to-business magazine that keeps retailers, interior designers and specifiers up to date with the latest developments in curtains and blinds, shutters, exterior furnishings, fabrics, machinery and software. Outdoor Retail is the new trade magazine for the outdoor gear & camping gear industry of Australia. Outdoor Retail focuses on product and industry news and the business of retailing. Australasian Textiles & Fashion is the leading supply-chain magazine for the textile and clothing industry of Australia. krafthaus the sister company of Boston Publishing also specalises in web design melbourne
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